Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of e-commerce services are turning to server-side tracking as a way to boost their data collection procedures. While it calls for extra technical knowledge than normal GTM and may introduce additional costs, it can result in greater accuracy and more reputable information
Pixel tracking utilizes an item of code to sign up conversions on your website. It's easy to set up and less susceptible to advertisement blockers.
1. Extra exact data
The conventional technique of tracking conversions on an internet site, making use of pixels, is having difficulty with changing web browser privacy policies. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other systems is much less exact than it should be.
Server-side tracking is a more protected choice that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other protection measures. This provides more accurate data and a more complete picture of user journeys across channels.
In addition, this type of tracking allows businesses to track conversions outside of the website, such as phone calls and in-store visits, which can be difficult for pixel-based monitoring. This adaptability offers marketers more ownership over the information they send out, and makes it less complicated to abide by different data legislations. It's also a lot less susceptible to fraudulence, as it's harder for deceitful stars to control the system by altering the postback URL.
2. Better control over information.
Server-side monitoring enables services to gather and enrich data prior to sending it to third-party analytics/advertising systems. This enhances data completeness and accuracy, which can help marketing experts make even more educated advertising decisions.
Traditional pixel monitoring relies upon JavaScript tracking codes that are put in site visitors' browsers. These tracking codes are usually obstructed by ad blockers, which can result in information collection disturbances and unreliable results. Server-side tracking makes it possible for services to bypass these restrictions and offer accurate, regular information that is less at risk to disturbance.
This kind of tracking additionally enables companies to track conversions that take place beyond the website, like phone calls and in-store acquisitions. This is necessary considering that new personal privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a key reason that S2S is a lot more dependable for businesses looking for to adapt to these changes.
3. Much less susceptible to fraudulence
Server-side monitoring allows companies to adjust data payloads prior to it reaches 3rd party endpoints, enhancing safety and security and personal privacy. This is particularly important as various web browsers and systems progressively change just how they deal with cookies. For example, in iphone 14, Safari will only deliver first-party cookie information and will not allow pixel-based monitoring. Using server-side monitoring, you can bypass these restrictions and remain to negative keyword management track conversions that occurred beyond your web site.
Additionally, server-side tracking allows you to capture individual data straight on your own web servers. This gets rid of dependancy on third parties, which can be vulnerable to breaches and privacy infractions.
A server-side tracking system is a collection of instructions that informs your website's web server what events to tape. This data is after that sent to analytics tools like Google Analytics and Facebook Organization. It's likewise used to activate event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative approach that uses a little piece of code on your web page to collect data from users.
4. Much easier to implement
Server-side monitoring is an information collection process that takes place on the site's very own server, bypassing internet internet browser restrictions. This suggests that data gathered by the website/app is first sent out to the server where it's refined and then forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it decreases the range of data administration and offers organizations much more control over transmission, making it usually much more trustworthy. As a result, it's less vulnerable to data difficulties brought on by things like a damaged link or an energetic ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your business can gather real-time conversion data in the same way that you would certainly with pixels or a cookie, however this is after that passed directly to your marketing and advertising devices on the web server. This allows you to have more exact information and helps make sure conformity with personal privacy regulations such as GDPR. Additionally, it additionally stays clear of the tracking restrictions enforced by internet browsers and advertisement blockers.